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2024 MBA Annual Conference and Minnesota Broadcasters Hall of Fame Induction Ceremony and Dinner

September 30, 2024 5:00 PM - October 2, 2024 5:00 PM (CDT)


2024 MBA Annual Conference and Minnesota Broadcasters Hall of Fame Induction Dinner
"Celebrating the MBA's 75th Anniversary"


Hilton Rochester Mayo Clinic Area
10 E Center St
Rochester, MN 55904

Monday, September 30

*All times and speakers subject to change*

MBA Annual Conference Welcome Reception

5:00 p.m. - 8:00 p.m.

Sponsored By:

Tuesday, October 1

*All times and speakers subject to change*

Visit Vendors

7:30 a.m. - 8:45 a.m.

MBA Business Meeting, Annual Conference Sessions, and Speakers

9:00 a.m. - 4:00 p.m.

9:00 a.m. - 10:00 a.m. Minnesota Broadcasters Association Annual Meeting with remarks from MBA President, Wendy Paulson, MBA Board Chair, Jim Birkemeyer, MBA Vice Chair, Shelly Wilkes and the Minnesota Army National Guard.

10:00 a.m. - 10:15 a.m. Break to visit vendors

10:15 a.m. - 11:15 a.m. "A New Era for Local Media" with Jim Brown of Borrell Associates
Since the birth of digital advertising 30 years ago, media usage has grown astronomically. Yet traditional local media have struggled to participate. Does your company have what it takes to grow your audience and meet advertisers' new demands of targeting and measurability? In this session, media analyst Jim Brown from Borrell Associates targets a clear opportunity for local media companies as Generative A.I. drives further proliferation of video and audio content, sending local businesses scurrying for a partner who can help them break through the noise.

11:15 a.m. - 12:00 a.m. Deepfakes in advertising, political advertising, transparency concerns and more will be covered by MBA Legal Hotline Attorney, Mark Anfinson.

12:00 p.m. - 1:00 p.m. Lunch, Visit Vendors and Networking

1:00 p.m. - 2:15 p.m. "Fun is Good" Keynote Presentation from Mike Veeck
Mike Veeck's story is a rollercoaster of inspiration and entertainment, from his pioneering days with the St. Paul Saints to his current ventures like investing in an Irish soccer club and owning a ballclub in Joliet, Illinois. Join us for a look into his journey, sprinkled with vintage takes that will keep you hooked. Plus, get an inside peek into the Netflix documentary, "The Saint of Second Chances." Don't miss out on this chance to be uplifted and rediscover your fun and creativity with Mike's captivating stories.

2:15 p.m. - 3:00 p.m. Insight on happenings in Washington DC including a look at issues taking place at the FCC with MBA Legal Hotline Attorney, David Oxenford of Wilkinson|Barker|Knauer and Rick Kaplan, Chief Legal Officer and Executive Vice President, Legal and Regulatory Affairs at National Association of Broadcasters.

3:00 p.m. - 3:15 p.m. Break to visit vendors

3:15 p.m. - 4:00 p.m. Minnesota legislative updates and a look ahead at what's in store in St. Paul in 2025 with Tom Hanson, Partner at Winthrop & Weinstine.

Happy Hour Reception - 2024 Minnesota Broadcasters Hall of Fame Induction

6:00 p.m. - 7:00 p.m.

Sponsored by:

Dinner - 2024 Minnesota Broadcasters Dinner Induction Ceremony

7:00 p.m. - 9:00 p.m.

Wednesday, October 2

*All times and speakers subject to change*

MBA Annual Conference Sessions and Speakers

9:00 a.m. - 4:00 p.m.

9:00 a.m. Kelli Frieler of Vibrant Impact

10:00 a.m. "What Local Advertisers Want from Agencies and Local Media Companies" with Jim Brown of Borrell Associates
In this session, Jim Brown, president of Borrell Associates will use data from Borrell's survey and panel of thousands of local businesses across the country to share what's important to them. From how they make decisions about advertising to how they view local media companies and agencies, you'll learn why local marketers are slowly moving from novice to master marketers and how you can better meet their changing needs.

11:15 a.m. Lunch and Networking Activity

12:30 p.m. Panel Discussion to be announced

1:15 p.m. "Modern Sales Strategies to Create Urgency & Sell Value" with L'areal Lipkins of Lipkins Consulting Group"
In today's digital-first world, selling the unique value of radio can be challenging. During this interactive workshop, L'areal will teach you practical sales strategies to showcase radio's distinct advantages. You'll learn how to master the sales process, set up your sales opportunities for success, and ask questions that uncover your client's needs and demonstrate radio's superior reach and effectiveness. Through Q&A and role playing exercises, you'll apply what you learn to upcoming sales opportunities while receiving real-time sales coaching. Don't miss this chance to elevate your sales game and deliver more value to your clients!

4:00 p.m. MBA Annual Conference Closing Remarks

Hotel Room Block Information

Hilton Rochester Mayo Clinic Area
10 East Center Street, Rochester, MN 55904
(Location of MBA Annual Conference and Minnesota Broadcasters Hall of Fame Induction)
$269.00/night plus all applicable taxes and fees
Book a room by calling 507-258-5757. Mention the RMS Minnesota Broadcasters Association Conference.
CLICK HERE to book online.
Room Block Night Dates: 9/30/2024 and 10/1/2024
Room Block Deadline is Monday, September 9, 2024.

Hilton Garden Inn Rochester Mayo Clinic Area
225 South Broadway, Rochester, MN 55904
(2 blocks south of Hilton Rochester Mayo Clinic Area)
$189.00/per night plus all applicable taxes and fees
Book a room by calling 507-285-1234. Mention the RMS Minnesota Broadcasters Association Conference.
CLICK HERE to book online.
Room Block Night Dates: 9/30/2024 and 10/1/2024
Room Block Deadline is Monday, September 9, 2024.

(Rates Subject to Change)

$26 - Hilton Rochester Mayo Clinic Area Valet Parking
$18 - Hilton Garden Inn Mayo Clinic Area Valet Parking


Meal Sponsors

Keynote Speaker Sponsors

Session Sponsors

Support Provided By



Interested in sponsoring or being a vendor? Reach out to Rosanne Rybak.

Contact Information

Minnesota Broadcasters Association
Name: Tim Hyde
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