Powerful Storytelling: Part 2 with Poynter Institute

FREE for MBA Members. 

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In this webinar you will learn more about: The eight motivators that make any story more interesting Getting beyond the obvious to the more important “why” of the story The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) Sentence structure that makes information unforgettable Navigating the friction between creative storytelling and clear storytelling