Heartland Media Conference

Event Details

The Heartland Media Conference is currently sold out. If you have questions about registering, please reach out to Tim Hyde at tim.hyde@minnesotabroadcasters.com.

The Minnesota Broadcasters Association, North Dakota Broadcasters Association and South Dakota Broadcasters Association bring you the Heartland Media Conference. The conference will look at ways to innovate, provide opportunities to collaborate with others and celebrate the successes of the radio and TV stations serving the Heartland of Minnesota and the Dakotas.

Heartland Media Conference

Wednesday, April 24th - Thursday, April 25th

Radisson Blu
201 5th Street North
Fargo, ND 58102

FULL AGENDA

Wednesday, April 24th

5:00 p.m. Welcome Reception

Special performance by Jennifer Lyn and Richard Torrence of Jennifer Lyn & The Groove Revival
Sponsored by: BMI

Thursday, April 25th

9:00 a.m. - 3:00 p.m. Heartland Media Conference

Keynote Speaker

Paul Jacobs of Jacobs Media Strategies

"The Changing Landscape for Broadcasters in 2024 and Beyond"
Paul's session will cover the following topics:

- A look at the shifting revenue available to broadcasters as businesses shift resources away from traditional spot media to digital and non-traditional revenue. Examples will be provided of how broadcasters in small markets across the country have taken advantage of these opportunities to successfully grow their business.

- An overview of AI and how it can be implemented by any broadcaster, with a specific focus on revenue and lead generation.

-Any relevant trends from the 2024 Consumer Electronics Show, including the changing in-car entertainment environment.

-The growing value of the 50+ market. As America - and traditional media - age, emphasis needs to be placed on enhancing the value of this market and broadcasters' ability to deliver them.

Topics and Speakers

"Challenges & Opportunities of AI: Licensing, Verification & Deepfakes" with John Clark, Sr. Vice President, Emerging Technology with the National Association of Broadcasters

How to achieve success in non-rated markets: A panel discussion with agency professionals.
Representatives from agencies will discuss ways in which stations can achieve success in a non-rated market. Dan Cash, VP, Market Manager of Midwest Communications Fargo Moorhead will moderate the panel discussion.
Panelists:
Kyle Niess, CEO & Partner at Odney
Kyrie Bussler, Senior Media Strategist at Lawrence & Schiller
Rick Stenerson, Owner, Stenerson Advertising
Moderator: Dan Cash, VP, Market Manager of Midwest Communications Fargo Moorhead

How do we identify the next version of us? A panel discussion with engineers.
Panelists will take questions and speak about industry challenges, market needs and recruiting the next generation of engineers.
Panelists:
Jim Offerdahl, Offerdahl Broadcast Service, Inc.
Dave Johnson, Chief Engineer, WDAY-TV | WDAZ-TV
Mark Croom, SD and ND ABIP Inspection Engineer

FCC, EEO, Legal and Political Advertising Q&A with David Oxenford of Wilkinson|Barker|Knauer
FCC attorney, David Oxenford of Wilkinson|Barker|Knauer who specializes in EEO, FCC and Political Advertising Law will host a session that will tackle current topics impacting all the above and how it relates to you.

Remarks from the Minnesota National Guard, North Dakota National Guard and South Dakota National Guard

Lunch and Table Topics including, engineering issues, sports streaming, sales & promotions, legal updates, and more to be announced!
Table Topics Hosted by:
Jim Birkemeyer, Owner, R&J Broadcasting, Inc.
Dan Cash, VP, Market Manager of Midwest Communications Fargo Moorhead
David Oxenford, Partner at Wilkinson|Barker|Knauer
More hosts to be announced!

Diving into Digital and Content with Digital Expert, Kelli Frieler
Kelli will help kickstart your content building and take a look at efficient and meaningful ways to build content that connects in your local communities and beyond your signals.

More presentations and sessions will be announced soon!

Sponsors