Minnesota Broadcasters Annual Conference and Minnesota Broadcasters Hall of Fame Induction Ceremony and Dinner

*Minnesota Broadcasters Annual Conference and Minnesota Broadcasters Hall of Fame 
Induction Ceremony and Dinner

"BroadCASTing for the Future"

September 29th-30th, 2025

JX Venue

Stillwater, Minnesota

*All times, speakers and sessions subject to change

Cast your line and reel in something extraordinary this Fall in scenic Stillwater, Minnesota, as we gather for the MBA Annual Conference and Minnesota Broadcasters Hall of Fame Induction Ceremony and Dinner! From cutting-edge technology to game-changing sales strategies and digital innovations, this is your chance to bait big ideas and net new inspiration. Don't miss this opportunity to anchor yourself in the future of broadcasting!

Monday, September 29th

12:00 p.m. - 4:00 p.m. Sales Training

Appearing:

Derron Steenbergen of the Swagger Institute
"Set the Hook, Get the Sale: Customized Sales Training for Minnesota's Radio and TV sales Professionals"
In today's rapidly evolving media landscape, effective sales strategies require more than just a strong pitch -- they demand insight, adaptability, and a deep understanding of client needs. This dynamic session is designed specifically for Minnesota's radio and TV sales professionals, offering tailored training that blends proven techniques with fresh, market-relevant approaches.

Edison Research
"Share of Ear" presentation
Share of Ear tracks listening to AM/FM, streaming, podcasts, owned music, YouTube, SiriusXM, audiobooks, and music channels on television, in any location and on any device.

5:00 p.m. - 8:00 p.m. Minnesota Broadcasters Annual Conference Welcome Reception

Tuesday, September 30th

8:00 a.m. - 4:00 p.m.  Minnesota Broadcasters Annual Conference

Appearing:

David Oxenford of Wilkinson|Barker|Knauer
"Navigating the Noise: DC Happenings and Issues at the FCC Explained"
With so much happening in Washington, it's easy to get lost in the noise. This essential session cuts through the confusion to bring Minnesota broadcasters up to speed on the latest developments from Capitol Hill and the FCC. From pending policy changes to regulatory shifts impacting radio and television, MBA Legal Hotline Attorney, David Oxenford will break down what's coming next and how it could impact your station.

April Carty-Sipp - National Association of Broadcasters, Executive Vice President, Industry Affairs
"Towering Into the Future - AI, Ownership and the Power of Broadcasting"
In this forward-looking session, April Carty-Sipp of the NAB will explore how AI is reshaping the media landscape -- from content creation and audience engagement to newsroom automation and ad targeting. April will also examine the shifting dynamics of station ownership and what that means for localism and community building. Whether you are a station owner, producer, account executive, this session offers valuable insight into how to stay relevant and resilient as we tower into the future of broadcasting.

Mark Anfinson - MBA Legal Hotline Attorney
"Building Trust: Transparency Challenges & Solutions for Broadcasters"
In an era of growing public scrutiny and misinformation, trust is one of the most valuable assets a broadcaster can have. This session with MBA Legal Hotline Attorney, Mark Anfinson, explores the unique transparency challenges facing radio and TV stations today--and offers real-world solutions to strengthen audience confidence and credibility.

Jim Brown - President, Borrell Associates
Presentation details to be announced

Tom Hanson - Partner, Winthrop & Weinstine & Andrea Rau - Lead Government Relations Specialist, Winthrop & Weinstine
"The Policy Playbook: Taking a look back at the 2025 Legislative Session and What Will Be on the Agenda in 2026 in St. Paul"
The decisions made in St. Paul have a lasting impact on Minnesota's broadcasting industry. In this insightful session policy experts, Tom Hanson and Andrea Rau of Winthrop & Weinstine will break down the key outcomes from the 2025 legislative session -- what passed, what stalled, and what it all means for broadcasters across the state.

Josh Pollack - National Association of Broadcasters, Senior Vice President, Government Relations
"The Washington Watch: Top Issues Shaping the Future of Broadcasting"
From media ownership to the AM Radio for Every Vehicle Act, decisions made in Washington DC continue to shape the future of broadcasting and business. Josh Pollack of the NAB with offer a front-row look at the top federal issues affecting radio and television stations across the country. Stay ahead of the curve with the information you need to plan strategically for the years ahead.

More speakers and presentations to be announced!

Please join us during lunch for the presentation of the Service to Minnesota Awards, MBA Young Professional of the Year and recognizing the 2025 MBA James Wychor Scholarship Recipients!

6:00 p.m. - 7:00 p.m. Minnesota Broadcasters Hall of Fame Happy Hour and Social

7:00 p.m. - 9:30 p.m. Minnesota Broadcasters Hall of Fame Induction Ceremony and Dinner

Hotel Room Block

Hotel Crosby
232 Main Street N
Stillwater, MN 55082

$221.64 including tax

Book by calling Hotel Crosby at 651-967-7100. Tell them that you are booking under the
"Minnesota Broadcasters Association 2025" room block.

The deadline for the hotel room block at Hotel Crosby is Monday, September 15, 2025.

Sponsorship/Exhibitors

Interested in becoming a sponsor or exhibitor? Please reach out to Rosanne Rybak at rosanne.rybak@minnesotabroadcasters.com or call the MBA Office at 612-926-8123.