Official Notice: 2022 Minnesota Broadcasters Association Annual Meeting

11266 Pine Beach Peninsula
Brainerd, MN 56401 United States
Madden's on Gull Lake
10/10/2022 - 10/12/2022
Event Details

Destination North! All roads lead to Brainerd at Madden's on Gull Lake for the 2022 MBA Annual Meeting! Activities include the Minnesota Broadcasters Association Annual Business Meeting, engaging educational sessions, industry expo, meaningful and compelling conversations with fellow broadcasters, all topped off with a bit of FUN! A full schedule of sessions and activities will be announced soon!

Our theme, "Destination North" means setting the direction and vision of long–term transformation leading to what’s next within the broadcast industry.


Madden's on Gull Lake
11266 Pine Beach Peninsula
Brainerd, MN 56401

Monday, October 10

Welcome Reception 5:00 p.m. - 8:00 p.m.

Wilson Bay Lodge Pemmican Room

Tuesday, October 11

Speakers and Sessions 8:30 a.m. - 5:00 p.m.

Madden's Town Hall Conference Center

Speakers to include: Gordon Borrell of Borrell & Associates, David Oxenford of Wilkinson|Barker|Knauer, Mark Anfinson, Tom Hanson of Winthrop & Weinstine, Josh Pollack of National Association of Broadcasters, David Buonfiglio and Brian Allers of TVB and more.

Happy Hour 6:00 p.m. - 7:00 p.m.
Madden's Town Hall Conference Center

Dinner 7:00 p.m. - 9:00 p.m.
Madden's Town Hall Conference Center

Wednesday, October 12

Sales Training 9:00 a.m. - 4:00 p.m.

Madden's Golf Villas Meeting Rooms A & B

Speakers to include: Gordon Borrell of Borrell & Associates and Erik Therwanger of Think Great!

All times subject to change.


Dress Code
Monday, October 10th: Business Casual

Tuesday, October 11th: Business Casual

Tuesday, October 11th (Happy Hour/Dinner): Business

Wednesday, October 12th: Business Casual

Keynote Speaker

"Destination 2032: What the Media Business Looks Like a Decade From Now"

Gordon Borrell, CEO of Borrell & Associates

October 11, 2022

Using two decades of media trends, media analyst Gordon Borrell projects what 2032 is likely to hold for Minnesota broadcasters. The pandemic accelerated longstanding, slow moving tends, forming a very different type of advertising and marketing economy. Depending on your perspective, this intriguing presentation will either energize you or scare your socks off. Maybe both. A 10-minute Q& will follow.

Gordon Borrell founded Borrell Associates in 2001 and has become the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted in Ad Age, Media Post, Editor & Publisher, The Wall Street Journal, The New York Times, Forbes and other publications. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he started his career 22 years earlier as a newspaper reporter. He is past chairman of the Local Media Association and of the Local Media Foundation. Gordon has five children and lives with his wife, a writer and book author, in Hampton Roads, Va.

"Sell Like a Champion" 
Erik Therwanger of ThinkGreat!
October 12, 2022

Erik Therwanger - Founder, Author, Speaker - Think GREAT

Attendees will discover the sales strategies and techniques necessary to open new opportunities, stay motivated, and impact their clients. With an emphasis on understanding the sales engine that powers their sales vehicles, sales leaders will learn new ways to enhance their performance while achieving greater results. Today’s sales leaders will unleash their unlimited potential.

Erik is the founder of Think GREAT and draws from his experiences as a U.S. Marine, executive business leader, sales professional, and entrepreneur to help organizations achieve new levels of success. He uniquely combines leadership development, team building, sales training, and goal-setting into strategies and techniques that empower team members and leaders to exceed expectations. Erik's interactive and entertaining style engages audiences as he empowers them to open new possibilities in their personal and professional lives.

Hotel Room Booking Information for Madden's on Gull Lake: 

Please call, Madden's on Gull Lake to book your hotel room at 1-800-642-5363.

If you would like to arrive early or stay later, our group rate will be honored for you, three (3) days before our event and three (3) days after our event is completed.

Thank you to our sponsors!

Welcome Reception Sponsor

Happy Hour Sponsor

Hospitality Reception Sponsors


Meal Sponsors


Keynote Speaker Sponsor

Session Sponsors


First Drink on Us Sponsor

Bag Sponsor

Break Sponsor

Digital Sponsor

Vendors Include:

Marketron, Quu, Inc., GatesAir, SMARTS Broadcast Systems, Division of Emergency Communications, Big Deals Media, XPeri, Broadcasters General Store, AdCellerant


Are you interested in golfing at Madden's on October 10th? Contact, Tim Hyde at

Sponsorship of 2022 Minnesota Broadcasters Association Annual Meeting

Interested in sponsorship or becoming a vendor?


Map of Madden's on Gull Lake


Additional Information
Event Contact:
Tim Hyde
Contact Organization:
Minnesota Broadcasters Association
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